Press Kit

DEPARTMNT is building an operating system for the real world.

Every brand has a small number of people who make it matter. The ones who queued, who travelled, who wore it first, who brought someone with them. The ones who were really there.

These people matter because turning up is one of the most expensive things someone can do for a brand, and the only thing that leaves no trace. Online metrics are cheap, can be bought and are increasingly unreliable. Presence cannot be bought, cannot be faked and has simply never been counted because the tools were not available.

TapTech changes that.

Tags come first. Attach one to a product, a garment, a wristband, a wall. Anyone can hold their phone to it and prove they were there.

Portal opens on the tap. A web app that connects a fan to the moment, to the brand and to each other, with nothing to download.

Core is where brands build those moments and see who came. Every tap, in one dashboard they own. So fans can prove they were there, and brands can know who showed up.

A tap is a unit of presence, and a building block on which the operating system can run logic, programs and gamification. Every object, product and place becomes a channel: a jacket that still has something to give two years after it sold, a member card that holds identity and access, a wristband that triples its function, a room that responds to the people who keep returning.

Now, the physical world is visible and programmable.

DEPARTMNT has worked with Genesys, Atlantic Records, 10K Projects, G-SHOCK, Crocs, Kasina, H.LLS, YOU Studio and Mulaa Joans.

Founded 2025 by Gareth Matthews and Kadeem Henry, London. departmnt.xyz