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Boilerplate

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Boilerplate
25 words
DEPARTMNT exists to bring connection back to the real world. TapTech helps brands and agencies power connected physical interactions, and track the offline data.
50 words
DEPARTMNT exists to bring connection back to the real world. Its TapTech solution helps enterprise brands and creative agencies power connected physical interactions that improve customer retention and track offline data. Tags carry the tap, Portal is the end-user experience, and Core is the no-code dashboard clients run it from.
100 words
DEPARTMNT exists to bring connection back to the real world. As online fatigue and social media saturation erode value for brands and consumers, demand for real-life events and connection is growing. DEPARTMNT's TapTech solution helps enterprise brands and creative agencies power connected physical interactions that improve customer retention and track offline data. Tags are the NFC hardware that carries the tap, Portal is the end-user experience, and Core is the no-code dashboard where clients set the whole chain of interaction and read the analytics. The work began in 2022 and the company was founded by Gareth Matthews and Kadeem Henry.
Founders
Gareth MatthewsFounder & CEO
15+ years in culture, music, and global brand innovation.
Kadeem HenryCo-founder & CPTO
Expert in NFC, hardware integration, experiential tech.
Company facts
FoundersGareth Matthews, Kadeem Henry
CategoryCulture-first physical experience infrastructure, enterprise-grade
ProductsTapTech: Tags, Portal, Core
CustomersEnterprise brands and creative agencies
Work began2022, experimenting with connected products
Incorporated21 May 2025
Company number16465558, registered in England and Wales
Registered office71 to 75 Shelton Street, London, WC2H 9JQ, England
Story angles

A third way to interact

Online you swipe, click and scroll. Offline you talk, listen and remember. Tapping is a new form of interactivity, and the first one that is neither purely digital nor purely physical.

The measurement gap in the real world

Brands can account for every click and almost nothing that happens in a room. That gap is why physical investment keeps losing budget arguments it should win. DEPARTMNT closes it.

Against the screen

Online fatigue, AI slop and social media saturation are pushing culture back towards real-life events. DEPARTMNT builds the tools that let brands follow it there with confidence rather than nostalgia.
DEPARTMNT Brand System v0.1 · Updated July 2026