VISUAL IDENTITY

Product Family

The Umbrella

#

TapTech is the name of our entire solution. Tags, Portal and Core are parts of one whole.

TapTech

Ecosystem
The whole solution. The family the other three sit inside, and the name for the ecosystem as a whole.
EcosystemCategorySales decksUmbrella naming

Tags

Form factor
The NFC form factors. The door into the digital experience.
NFC form factorsWearablesCardsObjectsTap points

Portal

App
The app experience. What opens on the other side of the tap.
AppMobile experienceEnd usersBio link

Core

Control centre
The control centre. Where brands build, run and read the experience.
DashboardOperatorsCampaign setupData

Lockups

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The full lockup is used only in isolation if TapTech has not already been mentioned.

TapTech Tags
TapTech Portal
TapTech Core

Naming rules

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Product names are exact and never substituted: TapTech, Tags, Portal, Core. No synonyms, no descriptors standing in for the name, no lower case.

Do
Portal, written exactly as Portal
Don't
The portal app, Portal.io, or any synonym
DEPARTMNT Brand System v0.1 · Updated July 2026