Visual Identity

Product Family

Connects brands with fans, in the real world.

The Products

The NFCsConnectivity embedded into products and spaces.
The Fan PlatformTap to launch experience, with no app download.
The Brand Control CentreThe dashboard: tags, taps and customers.

Tags Logo

Used on the hardware, and anywhere the form factors are the subject.

Portal Logo

Used on the page that opens when someone taps.

Core Logo

Used in the dashboard, and anywhere the brand facing platform is named.
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Brand Identity

Brand Narrative

DEPARTMNT BRAND SYSTEM V1.0 · UPDATED AUGUST 2026