VISUAL IDENTITY

Logos

DEPARTMNT Labs

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The company mark. Used wherever DEPARTMNT speaks as a business.

Company mark
Corporate commsDecksContractsCareersSite footer
Minimum size, digital150px wide
Minimum size, print38mm wide

DEPARTMNT lockup

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The product mark. Used on products.

Product mark
Branded objectsProductPackagingHardwareSignage
Minimum size, digital180px wide
Minimum size, print45mm wide

Wordmark

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The wordmark alone, used when the full lockup is too detailed to hold up.

Secondary
Small formatsDocument bodiesMerchEmbroidery
Minimum size, digital120px wide
Minimum size, print30mm wide

Iconmark

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The icon alone, where the brand is established or space forbids the wordmark.

Standalone
App iconFaviconSocial avatarPattern workStamps
Minimum size, digital24px wide
Minimum size, print8mm wide

Powered by DEPARTMNT

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Partner attribution, where DEPARTMNT is the infrastructure behind someone else's experience.

Partner
Partner sitesPartner appsCo-branded activationsCredits
Minimum size, digital200px wide
Minimum size, print50mm wide

Do and don't

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Do

  • Use DEPARTMNT Labs when the company is speaking
  • Use the DEPARTMNT lockup on products and branded objects
  • Keep the clear space clear on all four sides
  • Scale marks proportionally, from the master files
  • Place marks on backgrounds with enough contrast to hold
  • Use one mark per surface

Don't

  • Stretch, squash, skew or rotate any mark
  • Recolour outside the approved palette
  • Add shadows, gradients, outlines or strokes
  • Rebuild or retype the wordmark
  • Crowd the mark inside its clear space
  • Set any mark below its minimum size
  • Place a mark on busy imagery without a solid area behind it
  • Use Powered by DEPARTMNT as our own primary mark
DEPARTMNT Brand System v0.1 · Updated July 2026