Visual Identity

Logos

Company Mark

Used wherever DEPARTMNT speaks as a business.
Use Cases
Corporate Comms
Decks
Contracts
Careers
Site Footer
Minimum Size
150px (Digital)
38mm (Print)

Product Mark

Used on products.
Use Cases
Branded Objects
Product
Packaging
Hardware
Signage
Minimum Size
180px (Digital)
45mm (Print)

Wordmark

Used when the full lockup is too detailed to hold up.
Use Cases
Small Formats
Document Bodies
Merch
Embroidery
Minimum Size
120px (Digital)
30mm (Print)

Iconmark

Used where the brand is established, or space forbids the wordmark.
Use Cases
App Icon
Favicon
Social Avatar
Pattern Work
Stamps
Minimum Size
24px (Digital)
8mm (Print)

Partner Attribution

Used where DEPARTMNT is the infrastructure behind someone else's experience.
Use Cases
Partner Sites
Partner Apps
Co-branded Activations
Credits
Minimum Size
200px (Digital)
50mm (Print)

Do and don't

Do

  • Use DEPARTMNT Labs when the company is speaking
  • Use the DEPARTMNT lockup on products and branded objects
  • Keep the clear space clear on all four sides
  • Scale marks proportionally, from the master files
  • Place marks on backgrounds with enough contrast to hold
  • Use one mark per surface

Do not

  • Stretch, squash, skew or rotate any mark
  • Recolour outside the approved palette
  • Add shadows, gradients, outlines or strokes
  • Rebuild or retype the wordmark
  • Crowd the mark inside its clear space
  • Set any mark below its minimum size
  • Place a mark on busy imagery without a solid area behind it
  • Use Powered by DEPARTMNT as our own primary mark
Next

Visual Identity

Colour

DEPARTMNT BRAND SYSTEM V1.0 · UPDATED AUGUST 2026