Partners

puts a tag in the things brands already make, so the people who actually turn up stop being anonymous.

Every brand has a small number of people who make it matter. The ones who queued, who travelled, who wore it first, who brought someone with them.

Turning up is the most expensive thing any of them can do for a brand, and the only thing the brand never finds out about.

puts a tag in the product, the ticket, the wristband. Someone holds their phone to it, the brand's own page opens, and the moment goes on the record.

So fans can prove they were there, and brands can know who showed up.